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AN OPEN LETTER TO
FRAGRANCE
DEAR FRAGRANCE,
Thank you for moving us when we've been stationary, for connecting us when we've been alone, and lifting us when we've been down. We escaped our homes down your rose-lined pathways, across blushing deserts and moonlit woods. You created magic amid the mundane. You filled our senses with optimism, with joy. You've been a splash of colour against a grey, languishing backdrop.
It is perhaps only art and fragrance that hold such power.
Discover the scents that continue to transport us, lift our moods, and wrap us in warm memories—
CHOOSE A COLLECTION BUILT BY MAGIC.
The Luxury Fragrance Collection will transport you to secret gardens and sun-filled palaces in the sky. Made with the finest ingredients and an exquisite attention to detail, all eight fragrances were made to move you.
PICK A FRAGRANCE WITH A RICH HERITAGE.
An icon since its 1984 launch, Beautiful has been worn by brides, passed down generation to generation and gifted on countless Mother’s Days. This fragrance of 1,000 flowers features romantic notes of Rose, Lily, Tuberose and Orange Flower.
FIND A FRAGRANCE BIG ON PASSION.
NEW Beautiful Magnolia Intense is wildly passionate and slyly intoxicating. This fragrance will leave you feeling as irresistible as the Magnolia flower when met by rich woods and intoxicating golden vanilla.
EXPLORE MORE...
Discover our other stories.
24 HOURS OF REPAIR & SELF-CARE.
4 STEPS TO SPRING CLEANING.
AN OPEN LETTER TO FRAGRANCE.