Create a flawless base by beginning your makeup routine with a primer. This step helps prepare your skin for the rest of your routine and can help your makeup last all day and night.
You’ll also need a foundation and concealer to cover, conceal and even out skin tone. Be sure to choose complexion makeup formulas that work best for your unique skin tone and skin type.

Start with a hydrating, radiance-boosting primer like Futurist Water Glow Primer . This refreshing gel-creme primer instantly triples skin’s moisture for a visibly healthy look. Follow with a hydrating foundation. Use Futurist Hydra Rescue Foundation SPF 45 for buildable medium-to-full coverage and a 12-hour radiant glow. If you prefer less coverage with the similar radiance and skincaring benefits, try Futurist SkinTint SPF 20.

If you have oily skin, blur the appearance of pores, control oil and smooth skin with a mattifying primer like Double Wear Smooth + Blur Primer. If you have dry skin, prep your skin with a lightweight, plumping primer like Futurist Peptide-Power Serum Primer.
Once your skin is prepped, apply our bestselling Double Wear Stay-in-Place Makeup. This waterproof, medium-to-full coverage foundation has a flawless matte finish that stays color true for 24 hours.

If you’re looking for an natural matte finish and all-day wear, choose formulas from our high-performance Double Wear Makeup Collection. If you prefer a natural, radiant finish and skincaring makeup, you’ll love our Futurist Makeup Collection.

Need help choosing a foundation or concealer shade? Our Foundation Finder tool can help you find your perfect match. Take the quick quiz and we’ll match you with the shade and formula that’s best fit for your skin.