Foundation Makeup

Whether you’re after flawless, long-lasting foundation makeup or a sheer, barely there look, we’ve got you. Read on to discover the level of coverage that’s right for you.

Full coverage foundation

A full coverage finish means that all blemishes, dark circles and other so-called imperfections are fully covered, leaving you with an even, flawless look. Full coverage formulas like Double Wear Sheer Long-Wear Foundation SPF 20 are also often the most long-lasting foundations.

Medium coverage foundation

Medium coverage foundations like Futurist Hydra Rescue Moisturising Makeup SPF 45 conceal blemishes and other skin concerns well, but with a more natural, skin-like finish. Medium coverage tends to be buildable, allowing you to add more coverage in desired areas.

Light coverage foundation

Light coverage is the most natural-looking foundation makeup – take Double Wear Sheer Long-Wear Foundation SPF 20. This level of coverage blurs skin, but doesn’t hide it – skin still looks like skin, only healthier and more even.

Choosing a foundation that’s right for your skin type will help your makeup look better and last longer. Read on for our recommendations.

Dry skin

Fine lines, dullness and dehydration are all common signs of a dry skin type. To counter them, choose a foundation for dry skin that has hydrating skincare ingredients like hyaluronic acid and glycerin – you’ll find both in Futurist Hydra Rescue Moisturising Makeup SPF 45.

Oily and combination skin

Excess shine and visible pores are hallmarks of an oily skin type, so choose a mattifying foundation like Double Wear Sheer Long-Wear Foundation SPF 20. This oil-free foundation lasts up to 24 hours – no touch-ups needed.

Mature skin

Mature, menopausal or post-menopausal skin can feel drier. Choose a hydrating foundation like Futurist Skin Tint Serum SPF 20, which contains nourishing and soothing botanical oils.

Sensitive skin

Often prone to redness and irritation, sensitive skin needs a little extra care. Opt for a breathable, dermatologist-tested foundation with no fragrance, like Double Wear Sheer Long-Wear Foundation SPF 20.

If you aren’t sure which foundation type to choose, don’t worry – there are many options for all makeup styles. Read on to discover the best one for you.

Liquid foundation

Perfect for all skin types, liquid foundations like Double Wear Sheer Long-Wear Foundation SPF 20 are versatile in formula: some are hydrating and sheer, while others are fuller coverage and matte.

Powder foundation

Great for oily or combination skin, powder foundations like Double Wear Stay-in-Place Matte Powder Foundation SPF 10 mattify and blur the look of texture and shine while giving buildable coverage.

Cream foundation

Often thicker and higher in coverage, cream foundations like Double Wear Maximum Cover Camouflage Foundation SPF 15 are perfect for full coverage makeup looks and totally concealing scars or blemishes.