COLOUR COMEBACK

A shade that showcases your whimsical side with a splash of calm.

FOR EYES

The Maximum: Create an ocean-like wash of colour with Pure Color Envy Luxe Eyeshadow Quad in Indigo Night

1. 1. Apply medium blue or deep blue shade from the lid to crease and to lower lashline.

2. 2. Apply light shade above the crease to blend.

The Minimum: Line your upper lashline with Double Wear 24h Waterproof Gel Eye Pencil in Sapphire Sky or Emerald Volt, slightly extending the line up and out at the corner for a subtle cat eye.

The happy-go-lucky personality you want laughing by your side. Ranging from subtly shimmering to copper and bronze, gold has always been associated with celebrations and success.

FOR EYES

The Maximum: Go bold with a rainbow of gold, bronze and copper in this festive eye look featuring Pure Color Envy Luxe Eyeshadow Quad in Wild Earth.

Apply the gold shade to lids, into crease and sweep along lower lashline. Line upper and lower lashlines with Double Wear 24h Waterproof Gel Eye Pencil in Cocoa for more definition.

The Minimum: Line eyes with Double Wear 24h Waterproof Gel Eye Pencil in Cocoa or Antique Burgundy, lining completely from inner to outer corner on both upper and lower lashlines, connecting at the inner corner of the eye.

A splash of feminine playfulness. This shade is flirty, fun and soft all at once. With so many options within the pink family (berries & roses & brights, oh my!) the possibilities are endless.

FOR EYES, LIPS & CHEEKS:

The Maximum:
EYES: Swipe on the deepest hue in the Pure Color Envy Luxe Eyeshadow Quad in Rebel Petals all over lids and along lower lashline.

CHEEKS: Apply Pure Color Envy Sculpting Blush in Pink Kiss, swirling from apples of cheeks up to the hairline

LIPS: Finish with a pop of pink on the lips with Pure Color Envy Lipstick in Pretty Vain or Rebellious Rose.

The Minimum:
EYES: Apply matte shade in Pure Color Envy Luxe EyeShadow Quad in Boho Rose all over lid and into crease.

CHEEKS: Apply Pure Color Envy Sculpting Blush in Rebellious Rose onto apples of cheeks.

LIPS: Apply Pure Color Revitalizing Crystal Balms in Cosmic Crystal or Love Crystal for a subtle lip glow.

The life of the party—this hue combines the cheer of gold, the playfulness of pink and the boldness of red in one uplifting, fun-filled shade.

FOR EYES & LIPS:

The Maximum:
EYES: Apply the rusty (orange-toned) shade in Pure Color Envy Luxe Eyeshadow Quad in Wild Earth onto lids, into crease and sweep along lower lashline. Tightly line eyes with Double Wear 24h Waterproof Gel Eye Pencil in Cocoa for more definition.

LIPS: Apply Pure Color Envy Lipstick in Impassioned or Persuasive to lips.

The Minimum:
EYES: Apply the peachy shade in Pure Color Eye Envy Luxe Eyeshadow Quad in Rebel Petals onto lids and into crease.

LIPS: Apply Pure Color Illuminating Shine in Dreamlike to lips.

Think of it like a power pose for your lips—this classic bold hue is perfect to exude your most confident self.

FOR LIPS:

The Maximum: Swipe on a full coverage red lip with Pure Color Envy Liquid Lipstick in Poppy Sauvage.

The Minimum: Apply Pure Color Whipped Matte Lip Color in Shock Me onto fingertips and blot onto lips for a more subtle red lip look.

The most indulgent jewel tone, violet can range from lush plums to whimsical shades of lavender.

FOR EYES & LIPS

The Maximum:
EYES: Apply a deep plum shade of Pure Color Envy Luxe EyeShadow Quad in Aubergine Dream all over lid and into crease. Blend Lavender sparkle shade onto lid with fingertips. Line eyes with Double Wear 24h Waterproof Gel Eye Pencil in Aubergine.

LIPS: Apply a bold plum all over lips with Pure Color Envy Lipstick in Insolent Plum.

The Minimum:
EYES: Apply Double Wear 24h Waterproof Gel Eye Pencil in Aubergine along upper lashline and lightly smudge for a subtle smoky eye.

LIPS: Apply Pure Color Envy Lipstick in Irresistible for a muted mauve lip look.

The luxe counterpart to a bold red, this rich, velvety hue evokes an effortless sophistication that’s almost intimidating.

FOR EYES & LIPS:

The Maximum:
EYES: Apply the burgundy shade of Pure Color Envy Luxe Eyeshadow Quad in Wild Earth all over eyelids, along upper and lower lashlines and into crease. Line upper and lower lashlines with Double Wear 24h Waterproof Gel Eye Pencil in Antique Burgundy for even more definition.

LIPS: Swipe on Pure Color Envy Liquid LipColor in Poppy Sauvage for maximum impact.

The Minimum:
EYES: Apply Double Wear Stay-in-Place Eye Pencil in Antique Burgundy along lashline, slightly extending the line up and out at the corner for a subtle cat eye.

LIPS: Apply Pure Color Illuminating Shine in Royalty onto lips.

The earthiest hue of all, green harnesses the powerful shades of lush trees, mossy foliage and emerald-inspired jewel tones.

FOR EYES

The Maximum: Create an earthy eye look with Pure Color Envy Luxe Eyeshadow Quad in Metal Moss

1. 1. Apply light brown matte shade from the lid to the crease.

2. 2. Apply mossy shade above the crease, and along the lower lash line.

The Minimum: Line eyes with Double Wear 24h Waterproof Gel Eye Pencil in Emerald Volt and smudge up the lid for a smoky jewel-toned eye.

A neutral powerhouse that shimmers with comfortable reliability.

FOR EYES & LIPS:

The Maximum:
EYES: Apply Double Wear 24h Waterproof Gel Eye Pencil in Cocoa along upper and lower lashlines and smudge out with fingers or a flat shading brush. Blend the deepest shade of Pure Color Envy Luxe Eyeshadow Quad in Desert Dunes onto lid and into crease. Press the sparkle shade onto centre of lid.

LIPS: Swipe on Pure Color Envy Liquid LipColor in Bronze Leaf for a full-impact lip.

The Minimum:
EYES: Apply Double Wear 24h Waterproof Gel Eye Pencil in Cocoa along upper lashline and smudge out for a lived-in subtly smoky eye.

LIPS: Apply Pure Color Envy Lipstick in Dangerous for an everyday natural lip look.

A great equalizer, this neutral tone adds hints of definition, while maintaining an unparalleled subtle elegance.

FOR EYES & LIPS:

The Maximum:
EYES: Apply sparkle shade of Pure Color Envy Luxe Eyeshadow Quad in Desert Dunes all over lid and into crease, and to lower lashline. Buff on light or medium matte shade above crease to blend.

LIPS: Apply Pure Color Envy Lipstick in Discreet all over lips.

The Minimum:
EYES: Apply Bronze Goddess Bronzer in your perfect shade into crease of eyelids.

LIPS: Swipe on Pure Color Envy Kissable Lip Shine in Naked Truth onto lips.