E unKyung Kim has worked for Estée Lauder for 15 years, first as a Beauty Advisor, and now as Leading Pro Makeup Artist for travel retail in the Republic of Korea. She strives to create a personal connection in every encounter with a client and values personalisation above all else, enabling her to inspire with the magic of makeup. She collaborates with her local Estée Lauder education team to create specialised services tailored to the Korean customer, films tutorials with local influencers, and shares her expertise on social media.

Born: Seoul, Korea

Currently living: Incheon, Korea

Beauty philosophy: “A woman’s confidence will rise with a beautiful complexion.”

Estée Lauder essentials: Advanced Night Repair, Micro Essence Skin Activating Treatment Lotion, and Double Wear Stay-in-Place Makeup

Biggest inspiration: Books always inspire ideas and new ways of thinking.

Follow Eunkyung @kmwsy0816.